My research bridges behavioral economics and quantitative marketing to study how social environments and identities influence consumer behavior and market…
Mirko Benischke (click here for an up-to-date CV) is an Associate Professor of Global Strategy in the Department of Strategic Management & Entrepreneurship…
Associate professor - Rotterdam School of Management, Erasmus University
Jelena Beočanin is a PhD candidate at the Department of History, Erasmus University Rotterdam. She studies the postcolonial history of port cities, and…
Lecturer - Erasmus School of History, Culture and Communication
PhD candidate - Erasmus School of History, Culture and Communication
One of the fundamental issues for the field of strategy is to
understand how managers develop and make use of firm’s
capabilities to achieve greater performance…
Full professor - Rotterdam School of Management, Erasmus University
Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained…
Assistant professor - Rotterdam School of Management, Erasmus University
