dr. CS (Clement) Bellet

Biography

My research bridges behavioral economics and quantitative marketing to study how inequality, identity and emotions shape consumer markets. I apply experimental, causal inference methods to large-scale data to address questions at the intersection of business and society: How does exposure to wealthier individuals alter what we consider necessary to purchase? How do social movements and gender identity expression transform consumer markets? How do the emotional needs of workers and consumers impact the customer service industry? By uncovering the social determinants of consumer preferences, I aim to inform marketing strategies and policy interventions.