Creating

Creating

The category of creating includes design tools that help you view the issue from various angles and, from each of these, think up innovative solutions. Arriving at innovative solutions requires first looking at the issue from an alternative point of view. As Einstein said, we cannot solve a problem with the way of thinking that caused it.

A number of general principles apply to each tool within the category:

1. You can use the tools on their own, but they work best when using them as a team or even as a larger group.
2. Quantity results in quality. It is often inevitable for your first ideas to have been formulated before or to be obvious. Only once these ideas have been exhausted will there be space for creative ideas. For this reason, it is useful to think of as many ideas as possible.
3. Transpiration leads to inspiration. Each corner of the mind must be activated in order to arrive at truly innovative solutions. Keep looking for options. Keep stimulating your thought processes, and the creative ideas will arise automatically.
4. Defer judgement for the time being. Creativity thrives when you think freely, whereas being judgemental blocks it.