Branding
What
Branding is the creation of a brand around the solution.
Why
Brands make something recognisable and contribute to the transfer and spread of your solution.
How
- Determine the brand’s target group(s). Is this the target group of your solution, the client and/or other stakeholders?
- Decide how you want this target group or these target groups to see the solution. Which associations should the brand evoke? Which values should it stand for?
- Think about the brand’s message. Which message about the solution do you want to bring home to the target group(s)?
- Brainstorm about the elements that make up the brand. For example, think of a name, slogan and logo.
- Elaborate the elements of the brand and use these in your communication about the solution – in presentations, reports, videos, a website and so on. Ensure the various elements have a united appearance and reinforce each other.