Henna Kanerva

After moving from Finland to France, and later to the Netherlands, I was certain I wanted to complete my university education abroad. After completing my bachelor’s degree, making the choice for the right master’s programme followed. What stood out to me from Erasmus University Rotterdam and Media & Business, in particular, is the way the specialisation incorporates theoretical courses while keeping the focus on the professional field.

A variety of research methods

Having a background in Media and Culture Studies, I enrolled in Media & Business to broaden my knowledge of media from an organisational perspective, focusing on communications and digital transformations. What I encountered from the start was the emphasis on the different research methods. While I didn’t work with some of these methods, such as the quantitative methods, during my bachelor’s, we were able to practise them from the beginning. Exploring new methodologies was both challenging and useful for upcoming courses as well as for conducting a master’s thesis later in the year.  

Broadening your interests

Media & Business offers a range of courses suitable for my future, as I later aim to start my professional career within the field of communications. However, since the start of the specialisation, I have taken part in courses such as Media Economics and Media Management, which have broadened my understanding of the economics of media companies. This course gave not only many ideas for a possible master’s thesis, but also career prospects after the specialisations. For this reason, I also encourage future students to explore topics outside of their planned trajectory.