Parel Blonk
Marketing & Campaign executive at VVD (Former IBCoM student)
“The pandemic has made it more difficult for brands to connect with their consumer base, or in our case our voters. With a hybrid form of campaigning and marketing, there is an even bigger importance on personalized and targeted communication in order to build a relationship with your audience.”
I am Parel Blonk, a former Media & Communication, and Marketing Management student. I graduated in 2020, in the height of the pandemic, and spent the first 6 months of my job entirely through zoom. As a marketeer, I am currently working on national political campaigns for the VVD, the People’s Party for Freedom and Democracy, in The Hague. My job includes media buying and planning, e-mail marketing, advertising, and consumer research. I love to combine insights from consumer behavior and psychology with data in order to create effective and creative campaigns. I would one day love to own a marketing agency, and to create a Christmas commercial that makes people cry.