Dr. Alexandra-Elissa Necula (Lecturer)
Dr. Necula has obtained her PhD in Mass Communication in 2018 from Sogang University, Republic of Korea, while her previous education includes a Master’s in Media Communication and Advertising (2012) and two Bachelor’s in Journalism (2010) and, respectively, Political Sciences (2010), all three granted by Hyperion University, Romania.
Her research interests are directed towards Mass Communication and Advertising, with a focus on Consumer Behavior, specifically in Entertainment, but not only. She has research experience with both quantitative and qualitative research methods, and has an affinity for analysis and criticism. She has several publications in this area, including two journal articles, “Animals and K-pop – A Case Study on the Symbolism of Wild Animals in Korean Pop Music Performances” (2016) and “The Hallyu Influence. K-pop on Foreign Lands” (2016), and the PhD thesis, “Restored behavior in K-pop performances. Liminal experience, fantasy, the American influence, and how to overcome cultural barriers” (2018). Secondary fields of interest revolve around Performance Studies, Narrative Construction and Cinematic Analysis and Criticism, elements from these areas being debated in her publications as well.
During her 5 years as a Korean Government Scholarship Grantee for PhD studies, she has received several acknowledgements for writing, stage production and video/image editing, with awards for Essay Composition, Video Editing and Musical Production. She has a Certificate for Intermediate Korean Language, and also has various photo/video editing projects in her portfolio (including promotional videos and logos).
Apart from her multicultural experience in the republic of Korea as both a PhD candidate and a volunteer English Instructor, she also has extended experience in the academic environment as Student Body Representative, with key responsibilities in matter of event organizing and project coordinating. She has also had a collaboration as video editor for a Romanian record label, and has written as a freelancer on several occasions.