Soledad Monsalve Fonseca
Soledad Monsalve Fonseca is a lecturer in the Media and Communication department and also a PhD candidate for Rotterdam School of Management, Erasmus University Rotterdam. As a researcher, she investigates internal psychological mechanisms and the external triggers that shape the way people relate to what they consume. Her research interests include ontological insecurity, self-affirmation theory, protection motivation, and consumer judgment and decision-making. In addition, she presents at leading conferences in the field, such as the American Marketing Association Summer Conference.
Over the last several years, she worked in organizations as consumer behaviour and marketing adviser, setting strategies and planning campaigns to meet pipeline coverage and revenue goals. Furthermore, she created, tested, and scaled campaigns across multiple channels, including but not limited to SEO, SEM, socials, e-mail, etc.
She has been lecturing at Bachelor and Master programs since the 2018-2019 academic year, and holds a University Teaching Qualification from Erasmus University Rotterdam. She has an MSc in Communication Science, an MSc in Corporate Communication, an MPhil (Advanced Research Diploma).
Before joining the graduate program, she worked for more than ten years as an executive in multinational corporations leading global marketing departments. During her trajectory, she worked in the aerospace, defence, cybersecurity, healthcare, fintech, telecommunications, transportation industries, and public sectors.