How is #MeToo handled in the manosphere?

New publication by alumna Valerie Dickel and dr. Giulia Evolvi

Alumna Valerie Dickel and dr. Giulia Evolvi have recently published an article in the journal Feminist Media Studies. The article, entitled "Victims of Feminism”: exploring networked misogyny and #MeToo in the manosphere, is the result of Valerie’s thesis research for the master programme Media & Business.

The manosphere is a detached set of websites and social media groups united by the belief that men are oppressed victims of feminism. Even though the manosphere has existed since the early 2000s, its activities have been arguably influenced and increased by the perceived need for counterbalancing the growth of online feminist discourses, such as those conveyed by #MeToo.

By applying the theoretical lens of networked misogyny, this article explores the following research question: How is the #MeToo debate framed and discussed in the manosphere?

The question is addressed through a qualitative thematic analysis of 12 articles and 641 comments about #MeToo written on the websites Return of Kings and A Voice for Men, which are part of the groups Pick-Up Artists and Men’s Right Movement, respectively.

The analysis highlights some dominant themes: first, criticism and verbal abuse against women; second, dismissal of rape and description of #MeToo as a feminist conspiracy; third, perceived victimization of men and a desire to reestablish patriarchal values. This suggests that the manosphere is not a homogeneous network but a cluster of misogynist networks characterized by different viewpoints and degrees of violence, and entangled with racist, homophobic, and far-right ideologies.

The article is published on Feminist Media Studies as open access.

Related education
The digital revolution and globalisation have transformed the media business and other industries. Media & Business allows you to explore these developments.

Compare @count study programme

  • @title

    • Duration: @duration
Compare study programmes