Vidhi Chaudhri has a new co-authored book chapter (Online First) titled ‘Strategic Social Media Management for NGOs’ in the Handbook of Communication for Development and Social Change. She wrote the chapter together with Dr. Janssen Danyi, assistant professor at the Eastern Illinois University.
The abstract of the article is as follows: social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the day-to-day maintenance and management of an organization’s social media channels and communication. This chapter provides an overview of the potential, practice, process, methods, and tools of effective social media management, including strategic planning based on formative research, implementation and communication, as well as evaluation.
If you are you interested in reading the full chapter, please click here.