Biography
Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
Research Interests
- Quantitative Marketing
- Digital Marketing
- Consumer Policy
- Social Network Theory
- Causal Inference
Please visit MY PERSONAL SITE for more information.
Rotterdam School of Management, Erasmus University
Associate professor | Department of Marketing Management
- chen@rsm.nl
More information
Work
- Xi Chen, RJA van der Lans & M Trusov (2021) - Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. - Management Science, 67 (12), 7575-7598 - doi: 10.1287/mnsc.2020.3885 - [link]
- Xi Chen, RJA van der Lans & T Q Phan (2017) - Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies - Journal of Marketing Research, 54 (2), 187-201 - doi: 10.1509/jmr.12.0511 - [link]
- Xi Chen, RJA van der Lans & M Trusov (2017) - Integrating social networks into marketing decision models
Marketing Models
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM07BAM
MM Thesis Clinic
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BMRMMM
MM Master Thesis
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BMMTMM
Thesis Topic Development
- Level
- master
- Year Level
- master
- Year
- 2024
- Course Code
- BM06MM
Marketing Strategy Research
- Year Level
- master, IM/CEMS, Exchange, ERIM
- Year
- 2024
- Course Code
- BM05MM
