Biography
Teresa de la Hera is Assistant Professor of Persuasive Gaming at Erasmus University. Her expertise is particularly related to understanding how digital games and new media technologies can be used as media for communication and tools for engagement, motivation, and persuasion. She conducts research at the Erasmus Research Centre for Media, Communication and Culture where she is member of the [Research Cluster Gaming Matters][]. She teaches in IBCoM, the International Bachelor's programme in Communication and Media as well as in the international MA Media and Bussiness.
De la Hera is author of the book Digital Gaming and the Advertising Landscape (2019) and editor of the volume Persuasive Gaming in Context (2021), both published by Amsterdam University Press. She is also PI of the funded research projects “Digital Literacy Games: Digital games designed to support digital literacy skills acquisition” and “Ice-skating game to foster intercultural interaction”
Before joining the Department in September 2017, she was a Post-doctoral Researcher and Lecturer at the Department of Media and Culture Studies at Utrecht University. As a Post-doctoral researcher, she was a member of the NWO funded research project "Persuasive Gaming in Context" ([www.persuasivegaming.nl][]) in which she explored the potential of digital games as media for persuasion.
Teresa started her academic career at the University of Santiago de Compostela in Spain in 2006 where she conducted research in the fields of new media and serious games. In 2010 she was a visiting PhD Candidate at the University of Amsterdam, where she spent four months under the supervision of Professor Jan Simons. Later on, in 2011, she moved to the Netherlands where she obtained an International PhD Fellowship to finish her PhD “Persuasive Structures in Advergames” at Utrecht University. Her thesis has been awarded as the Best Academic Work in the Field of Media Studies by the Consell de l’Audiovisual de Catalunya (Spain) in 2013. She holds a BA in Journalism (track: Digital Journalism), a BA in Audiovisual Communication (track: Direction and Screenplay), and an MA in Communication and Advertising. [Research Cluster Gaming Matters]: https://www.eur.nl/en/eshcc/research/ermecc/research/clusters/gaming-ma… [Digital Gaming and the Advertising Landscape]: https://www.aup.nl/en/book/9789048538676/digital-gaming-and-the-adverti… [www.teresadelahera.org]: http://www.teresadelahera.org [www.persuasivegaming.nl]: http://www.persuasivegaming.nl
Erasmus School of History, Culture and Communication
- delahera@eshcc.eur.nl
More information
Work
- Marko Siitonen, Felix Reer & Teresa De La Hera (2024) - Editorial: The Dark and the Light Side of Gaming - Frontiers in Communication, 14 - doi: 10.3389/fpsyg.2023.1349479/full
- Teresa De La Hera, Laura Cañete Sanz, Nuria Navarro Sierra, Jeroen Jansz, Julia Kneer, René Glas & Jasper van Vught (2024) - Digital literacy games: A systematic literature review - Frontiers in Communication, 9 - doi: 10.3389/fcomm.2024.1407532
- Palesa Mashigo, Jacco van Sterkenburg, Teresa De la Hera & Joao Fernando Ferreira Goncalves (2024) - One rotten apple or a rotten tree: football leaders’ perceptions of racism in European football - Ethnic and Racial Studies - doi: 10.1080/01419870.2024.2343936 - [link]
- Jeroen Jansz, Teresa De La Hera, Julia Kneer, Laura Cañete Sanz, René Glas & Jasper van Vught (2023) - Effectief mediawijsheid en digitale geletterdheid vergroten met digitale games?: Inzichten en adviezen uit de wetenschap en het werkveld - [link]
- Laura Cañete Sanz & Teresa De La Hera (2023) - What we do not know about advergames: a literature review - Frontiers in Communication, 8, 1-12 - doi: 10.3389/fcomm.2023.1155899 - [link]
- René Glas, Jasper van Vught, Timo Fluitsma, Teresa De La Hera & Salvador Gómez-García (2023) - Literacy at play: an analysis of media literacy games used to foster media literacy competencies - Frontiers in Communication, 8 - doi: 10.3389/fcomm.2023.1155840 - [link]
- Jenniffer Soto De la Cruz, Teresa De la Hera, Sara Cortés Gómez & Pilar Lacasa (2023) - Digital Games as Persuasion Spaces for Political Marketing: Joe Biden’s Campaign in Fortnite - Media and Communication, 11 (2), 2183–2439 - doi: 10.17645/mac.v11i2.6476
- Salvador Gómez-García & Teresa De la Hera (2023) - Games as Political Actors in Digital Journalism - Media and Communication, 11 (2), 278-290 - doi: 10.17645/mac.v11i2.6515
- Sjors Martens, Laura Cañete Sanz & Teresa De La Hera (2023) - The Contribution of Branded Games for the LEGO Ninjago Brand Narrative
- Dinara Tokbaeva, Sven-Ove Horst & Teresa de la Hera (2022) - eSports as a Digital Media Business: A Conceptual Review and Analytical Assessment of the eSports Industry - doi: 10.1007/978-3-658-36276-8_19
- Teresa De La Hera (2023) - Effects and Strategies of Digital Literacy Games (Speaker)
Activiteit: Invited talk › Professional - Teresa De La Hera & Julia Kneer (2023) - Digital Literacy Games (Speaker)
Activiteit: Invited talk › Professional - Teresa De La Hera (2023) - Empathy Games. DiGRA Spain 2023. Madrid, Spain (Speaker)
Activiteit: Invited talk › Academic - Teresa De La Hera (2019) - Co-designing a methodology to explore the role of digital games to foster social interactions during long-term hospitalization (Speaker)
Activiteit: Oral presentation › Academic - Teresa De La Hera (2019) - [Invited speaker] Roundtable discussion: Immersive Technology, Ethics and Digital Literacy (Speaker)
Activiteit: Oral presentation › Professional - Teresa De La Hera (2019) - [Invited talk] Immersive technology for positive societal change (Speaker)
Activiteit: Oral presentation › Professional - Teresa De La Hera (2019) - [Invited speaker] Panel discussion: The role of learning games in the future of education (Speaker)
Activiteit: Oral presentation › Professional - Teresa De La Hera (2019) - Panel Discussion: The future of business learning games (Speaker)
Activiteit: Oral presentation › Professional - Teresa De La Hera (2019) - Keynote: Persuasion and Digital Games (Speaker)
Activiteit: Oral presentation › Professional - Teresa De La Hera (2019) - Setting up and conducting the co-design of an intergenerational digital game: A state-of-the-art literature review (Speaker)
Activiteit: Oral presentation › Academic
- Teresa De La Hera (2014) - Best academic work - Persuasive Structures in Advergames (PhD Thesis). Consell de l’Audiovisual de Catalunya
Qual. Methods in Media and Comm.
- Year Level
- BA-2, Pre-master, Pre-master, Pre-master, Pre-master
- Year
- 2024
- Course Code
- CM2006
Bachelor Thesis Class
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2024
- Course Code
- CM3060
Master Thesis Project
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5050
Master Thesis
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2024
- Course Code
- CM5000
Engaging Consumers: Strategic Practices
- Level
- MA
- Year Level
- MA
- Year
- 2024
- Course Code
- CM4161