Biography
Mirjam Tuk is an associate professor of marketing at RSM Erasmus University, where she teaches various courses to Bachelor, Master and Executive MBA students. Her research interest centers around how to encourage consumers to make better decisions. To this aim, she studies both fundamental self-contol processes as well as the role of technological advancements. Her work has been published in major journals such as Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology - General and Psychological Science. She won an IgNobel award for her work in 2011. Prior to joining RSM, she was an associate professor of marketing at Imperial College Business School, where she taught various marketing courses.
A complete CV can be found here
Rotterdam School of Management, Erasmus University
Associate professor | Department of Marketing Management
- tuk@rsm.nl
More information
Work
- Begum Celiktutan, Anne Kathrin Klesse & Mirjam A. Tuk (2024) - Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations - International Journal of Research in Marketing, 41 (3), 496-512 - doi: 10.1016/j.ijresmar.2024.05.006 - [link]
- Anne Kathrin Klesse, Yue Zhang & Mirjam Tuk (2024) - Algorithm Aversion
- Jia Gai, Mirjam Tuk & Steven Sweldens (2022) - Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food - Journal of the Association for Consumer Research, 7 (4), 492-500 - doi: 10.1086/720446 - [link]
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2021) - Do versus Don't: The Impact of Framing on Goal Level Setting: Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages - Journal of Consumer Research, 1003–1024 - doi: 10.1093/jcr/ucaa050 - [link]
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2019) - You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence - Organizational Behavior and Human Decision Processes, 151, 49-60 - doi: 10.1016/j.obhdp.2018.12.010
- D (Dan) Zhao, M Corsetti, M Moeini-Jazani, N Weltens, Mirjam Tuk, J Tack, L Warlop & L Van Oudenhove (2019) - Defecatory urge increases cognitive control and intertemporal patience in healthy volunteers - Neurogastroenterology and Motility, 31 (7) - doi: 10.1111/nmo.13600 - [link]
- Steven Sweldens, Mirjam Tuk & M Hütter (2017) - How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman - Journal of Consumer Research, 44 (2), 266-275 - doi: 10.1093/jcr/ucx044 - [link]
- Mirjam Tuk, Kai Zhang & Steven Sweldens (2015) - The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains - Journal of Experimental Psychology-General, 144 (3), 639-654 - doi: 10.1037/xge0000065
- PWJ Verlegh, G Ryu, Mirjam Tuk & L Feick (2013) - Receiver Responses to Rewarded Referrals: The Motive Inference Framework. - Journal of the Academy of Marketing Science, 41 (6), 669-682 - doi: 10.1007/s11747-013-0327-8
- Mirjam Tuk, Kai Zhang & Steven Sweldens (2013) - Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains - Advances in Consumer Research, 40, 858-859
- PC Verhoef, K Pauwels & Mirjam Tuk (2012) - Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line. - Journal of Product Innovation Management, 29 (4), 559-572
- Mirjam A. Tuk, Debra Trampe & Luk Warlop (2011) - Inhibitory spillover: Increased urination urgency facilitates impulse control in unrelated domains - Psychological Science, 22 (5), 627-633 - doi: 10.1177/0956797611404901 - [link]
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2009) - Interpersonal relationship moderate the effect of faces on person judgments - European Journal of Social Psychology, 39 (5), 757-767 - doi: 10.1002/ejsp.576 - [link]
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2009) - Sales and sincerity: The role of relational framing in word-of-mouth marketing - Journal of Consumer Psychology, 19 (1), 38-47 - doi: 10.1016/j.jcps.2008.12.007 - [link]
- B (Bart) de Langhe, Steven Sweldens, Stijn Osselaer & Mirjam Tuk (2009) - The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2009) - The impact of social categorization on persuasion attempts - Advances in Consumer Research, 36, 596-597
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2009) - Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2009, 119-132 - [link]
- Mirjam Tuk (2008) - Is friendship silent when money talks? How people respond to word-of-mouth marketing - [link]
- PWJ Verlegh, Ale Smidts, DHJ Wigboldus & Mirjam Tuk (2006) - I don't trust you, but I buy what you're saying
Bedrijfssimulatie
- Year Level
- bachelor 2, pre-master
- Year
- 2024
- Course Code
- BK2205
Business Simulation
- Year Level
- bachelor 2, bachelor 3, pre-master
- Year
- 2024
- Course Code
- BT2205
Current Topics in Marketing Research A
- Level
- PhD
- Year Level
- PhD
- Year
- 2024
- Course Code
- BERMASC054
