M (Mert) Cetin

Biography

Mert Çetin is an Assistant Professor of Operations Management at the Rotterdam School of Management (RSM), Erasmus University (Netherlands). He holds a Ph.D. in Operations Management and a Master's in Research in Management from IESE Business School, University of Navarra, Spain.

His research focuses on retail operations, specifically examining how retailers can adapt to the omnichannel environment. His areas of interest include designing physical store networks, assortment planning, and return management. Additionally, he investigates behavioral operations management issues, such as the impact of LGBTQ+ inclusive signage—specifically rainbow stickers—on customer server selection.

Rotterdam School of Management, Erasmus University

Assistant professor | Department of Technology and Operations Management
Email
cetin@rsm.nl

More information

Work

Fundamental Models in Operations Mgmt

Level
master
Year Level
master
Year
2024
Course Code
BM17BAM

Business Analytics

Level
master
Year Level
master
Year
2024
Course Code
BM21MIM

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