Biography
Manissa Gunadi is a fourth-year doctoral candidate in Marketing at Rotterdam School of Management. She primarily investigates how different forms of numerical information influence consumers' judgments and decision making. Additionally, she is also interested in understanding drivers of consumer motivation.
In the Fall of 2017, Manissa was a Visiting Graduate Researcher at UCLA Anderson.
Manissa obtained her MPhil degree in Business (with a specialization in Marketing) from Erasmus Research Institute of Management (2015), MSc degree in Marketing Management from Rotterdam School of Management (2013), and BSc degree in Economics from Erasmus School of Economics (2012).
Rotterdam School of Management, Erasmus University
Visiting fellow | Department of Marketing Management
- gunadi@rsm.nl
More information
Work
- Manissa Gunadi (2022) - Essays on Consumers and Numbers
- Nicole Mead, Vanessa M Patrick, Manissa Gunadi & Wilhelm Hofmann (2016) - Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life - Journal of the Association for Consumer Research, 1 (4), 527-539 - doi: 10.1086/688287 - [link]
