Biography
Linda Couwenberg is a PhD candidate in Marketing Management at Rotterdam School of Management. Linda is also part of the Decision Neuroscience Lab at the Donders Institute for Brain, Cognition and Behavior, and combines behavioral experiments with neuroimaging methods. Her core research interests are in the areas of decision making and motivation. Within these broad domains, she has several streams of research. In her research on decision making, she focuses on the drivers of diversification and satiation. In her research on motivation, she examines the dynamics of goal progress and its influence on motivation to obtain a reward. Linda holds a MSc (Research) in Psychology (cum laude).
Rotterdam School of Management, Erasmus University
External PhD candidate | Department of Marketing Management
- couwenberg@rsm.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Linda Couwenberg (2020) - Context dependent valuation: A neuroscientific perspective on consumer decision-making - [link]
- Linda Couwenberg, Maarten Boksem, AG Sanfey & Ale Smidts (2020) - Neural mechanisms of choice diversification - doi: 10.3389/fnins.2020.00502 - [link]
- Linda Couwenberg, Maarten Boksem & Ale Smidts (2017) - Brain scans reveal what makes a TV advert effective - [link]
- Linda Couwenberg (2017) - Effective ads: new technology answers old questions - [link]
- Linda Couwenberg, Maarten Boksem, RC Dietvorst, L Worm, Willem Verbeke & Ale Smidts (2017) - Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness - doi: 10.1016/j.ijresmar.2016.10.005 - [link]
