Biography
Johannes Boegershausen obtained his Ph.D. in Marketing from the University of British Columbia. Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined the Rotterdam School of Management, Erasmus University. Johannes' general research interests revolve around the effects of polarized sentiments on consumer perceptions and preferences. His second stream of research examines marketplace morality, focusing on how cues we encounter in the marketplace lead us to perceive other people (e.g., other consumers, employees) differently and prompt socially (un-) desirable behaviors toward them. He publishes his research in international journals such as the Journal of Marketing, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Current Opinion in Psychology. His research has received several grants from different organizations such as the Marketing Science Institute and Accessibility Standards Canada.
Rotterdam School of Management, Erasmus University
- boegershausen@rsm.nl
More information
Work
- Johannes Boegershausen, Hannes Datta, Abhishek Borah & Andrew T. Stephen (2022) - Fields of Gold: Scraping Web Data for Marketing Insights - Journal of Marketing, 86 (5), 1-20 - doi: 10.1177/00222429221100750 - [link]
- A P Henkel, Johannes Boegershausen, J Hoegg, K Aquino & J Lemmink (2018) - Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human - Journal of Consumer Psychology, 28 (2), 272-292 - doi: 10.1002/jcpy.1023 - [link]
- A P Henkel, Johannes Boegershausen, R Ciuchita & G Odekerken-Schröder (2017) - Storm after the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits - Journal of the Association for Consumer Research, 2 (1), 26-47 - doi: 10.1086/690463
- A P Henkel, Johannes Boegershausen, A Rafaeli & J Lemmink (2017) - The Social Dimension of Service Interactions: Observer Reactions to Customer Incivility - Journal of Service Research, 20 (2), 120-134 - doi: 10.1177/1094670516685179
- Johannes Boegershausen, K Aquino & A Reed II (2015) - Moral identity - Current Opinion in Psychology, 6 (1), 162-166 - doi: 10.1016/j.copsyc.2015.07.017
University of St. Gallen
- Start date approval
- januari 2024
- End date approval
- december 2024
- Place
- ST. GALLEN
- Description
- 2 days of summer school methods course
University of St. Gallen
- Start date approval
- januari 2025
- End date approval
- december 2027
- Place
- ST. GALLEN
- Description
- 2 days of summer school methods course
Brand Development
- Year Level
- master, master, master, master
- Year
- 2024
- Course Code
- BMME061
The Art of Choosing
- Year Level
- bachelor 3, bachelor 3, bachelor 3
- Year
- 2024
- Course Code
- B3MIN1056
Current Topics in Marketing Research A
- Level
- PhD
- Year Level
- PhD
- Year
- 2024
- Course Code
- BERMASC054