Rotterdam School of Management, Erasmus University
Assistant professor | Department of Marketing Management
- ponte@rsm.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Gilian R. Ponte, Jaap E. Wieringa, Tom Boot & Peter C. Verhoef (2024) - Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2024.05.003
Marketing Analytics
- Year Level
- master, master, master, master
- Year
- 2023
- Course Code
- BMME055
