Rotterdam School of Management, Erasmus University
Assistant professor | Department of Marketing Management
- ponte@rsm.nl
More information
Work
- Gilian R. Ponte, Jaap E. Wieringa, Tom Boot & Peter C. Verhoef (2024) - Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications - International Journal of Research in Marketing, 41 (3), 529-546 - doi: 10.1016/j.ijresmar.2024.05.003
