dr. EF (Etienne) Augé

Biography

Etienne F. Augé is Principal Lecturer in the department of Media and Communication. He received his doctorate from the École des Hautes Études en Sciences Sociales in Paris after his Masters in film studies from the Sorbonne Paris III. He also studied political science at the Institut d’Etudes Politiques de Grenoble, film studies at University of California at Irvine and cultural studies at The London Consortium, Birkbeck College, University of London.

A former chairperson of the Mass communication department of University of Balamand near Tripoli, Etienne F. Augé taught for close to ten years in universities in Austria (Donau University at Krems), the Czech Republic (Anglo-American University, FAMU, Charles University), Lebanon (ALBA, La Sagesse, University of Balamand, Université Saint Joseph, USEK) and Slovakia (Pan European University). He was also invited in the Summer Program in Media Studies of Oxford University in 2016. 

Etienne published two books on propaganda, his main field of research : Petit traité de propagande (2007, Second edition in 2015), L'illusion culturelle: Hollywood et la propagande 1990-2000 (2011). Etienne also published a book on Lebanon (Le Liban, 2015) along with a novel called Loubnan (2013). Etienne F. Augé is a member of the editorial board of Global Media Journal, Slovakia.

His areas of research are: Propaganda, Public relations, Public diplomacy, Cultural diplomacy, Film studies, the Middle East, and Science Fiction. In 2015, Etienne started the Community for Histories of the Future (CHIFT), a platform dedicated to study and promote science fiction. He is the director of CHIFT and has given many talks about science fiction in the Netherlands, France, Belgium, Hungary, and Denmark. Etienne was also invited to participate at TEDx Rotterdam and TEDx Nicosia in Cyprus. 

At the IBCoM awards ceremony, Etienne has been nominated in 2012, 2013, 2014, 2015, 2016, 2017, and 2018. He has received the award for “Best male lecturer” in 2012, “Most inspiring lecturer” in 2013, and "Most Inspiring Course" for International and Global Communication in 2017 and 2018. Erasmus University Rotterdam short-listed Etienne for the Education Prize in 2016 and 2017. 

Outside academia, Etienne F. Augé served at the French embassy in Beirut before being co-founder of a film production company in Paris. He works as a consultant in communication and branding with colorblind strategies in Beirut. Etienne also regularly trains Dutch and foreign diplomats in Public diplomacy and Place branding at the Clingendael Academy in The Hague. His most recent work can be found on his website: etienneauge.net