prof.dr. E (Eric) Waarts

Biography

Eric Waarts is Professor of Marketing at Rotterdam School of Management, Erasmus University (RSM). He studied quantitative business economics at Erasmus University in Rotterdam where he also gained his PhD on the dissertation: "analyzing competitive links in marketing." His main research interest lies in the area of competition analysis, innovation and marketing strategy, about which he published in such journals as Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management, European Management Journal, and Communication of the ACM.
In addition, he is Vice-dean for Education and longstanding member of RSM's Management Team. He is responsible RSMs portfolio of degree programmes, comprising of more than twenty programs and more than 7000 local and international students. He is one of the chairs and executive board member of the CEMS alliance, Vice-President of the EQUAL/EFMD board, and member of the EPAS committee. He is regularly involved in national and international accreditation processes. He is Register Marketeer (RM) and honorary member of the Dutch Institute for Marketing.

Rotterdam School of Management, Erasmus University

Full professor | Rotterdam School of Management
Email
ewaarts@rsm.nl

More information

Work

Aequi

Start date approval
november 2022
End date approval
november 2025
Place
UTRECHT
Description
vz accreditatiepanel

Consultancy Project

Level
master
Year Level
master
Year
2024
Course Code
BM28MIM

  • Marcel van Oosterhout

    Business Agility and Information Technology in Service Organizations
  • Silviu Horia Tierean

    Mind the Gap: The role of psychic distance and supplier’s reputation in international buyer-supplier relationships

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