Rotterdam School of Management, Erasmus University
Visiting fellow | Department of Marketing Management
- mela@rsm.nl
More information
Work
- Ăystein Daljord, Carl Mela, Jason Roos, Jim Sprigg & Song Yao (2023) - The Design and Targeting of Compliance Promotions - Marketing Science, 42 (5), 866-891 - doi: 10.1287/mksc.2022.1420 - [link]
