dr. AM (Alina) Ferecatu

Biography

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior. For more information, see my resume.

Rotterdam School of Management, Erasmus University

Associate professor | Department of Marketing Management
Email
ferecatu@rsm.nl

More information

Work

Pricing: Creating and Capturing Value

Year Level
master, master, master, master
Year
2024
Course Code
BMME100

Marketing Honours Class

Year Level
master, master, master, master
Year
2024
Course Code
BMHONMM

Current Topics in Marketing Research A

Level
PhD
Year Level
PhD
Year
2024
Course Code
BERMASC054

  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Julia Marie Esters

    PhD in Marketing - specialized in Machine Learning and Quantitative Methods

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