The life of ghost workers: performing endless online tasks

Bicycle delivery drivers leave from Blaak to work.
Prof. dr. Claartje ter Hoeven

You don’t see them, yet they are present in your life every day: ghost workers. These are people who conduct small online tasks to make raw data suitable to train AI systems, for example for your search engine or your virtual assistant. Tasks could be classifying images or cleaning data. This online workforce is invisible, but professor Claartje ter Hoeven is trying to change this with her research.

Ghost workers have poor working conditions

Ghost workers work through online platforms where they can sign up for small online tasks. They often do not see for which company they are working. The appeal of this work is that you can set your own hours and work from home. But labour relations are completely skewed.

Ghost workers Ivan, Michaela and Maria talk about their working conditions. 'I have no supervisor or manager,' Maria says. Ivan adds: 'If you don't meet their standards, you can be fired just like that.'

Making ghost workers visible

Claartje ter Hoeven makes ghost workers, their working conditions and its impact on their well-being, visible in her five-year study. 'They are not under contract anywhere and they earn a few hundred euros a month with this, and that is a high estimate.'

Worse, ghost workers sometimes don’t get paid without notice or are removed from a platform, without any explanation. This also happened to Michaela. Watch her story and that of the others in this video:

Ghostworkers girl sitting on a sofa

Ghost Workers

Professor
More information

More stories about equal opportunities

Related content
Professor Anne Gielen examines the portability of benefits across generations and the causes behind this social inequality.
A man walks around with an Albert Heijn bag at a tram stop.
Does the application process at our university create equal opportunities? And how does applying anonymously at the University Library work?
HR employee is having a conversation with someone outside on Woudestein campus.
You look for the best person for the job, but you end up with someone most like you. That doesn't seem like a problem, but it creates unequal opportunities.
Smiling students having a conversation
There is an 'empathy wall' between the practically and theoretically educated. Jeroen van der Waal examines what this means for opportunity inequality.
Portrait photo of professor Jeroen van der Waal.
Being a father 5 weeks off to be with your baby and getting paid 70% of your salary. That sounds great. Yet it creates social inequality.
A man walks across the Erasmus Bridge with a pram.
'The Curious' project aims to make children wonder about the world and ask questions that they can explore together with EUR students.
Student teacher Gao explains
Your income is strongly related to the neighborhood where you grew up as a child. The Opportunity Map shows income inequality by neighborhood.
Cycling through the centre of Rotterdam.

Compare @count study programme

  • @title

    • Duration: @duration
Compare study programmes