Stakeholder map
What
A stakeholder map is a visual representation of all stakeholders (persons and organisations) involved in the issue, their connections with each other and their interactions.
Why
A stakeholder map gives an overview of the complex group of stakeholders that play a role in the issue. It allows you to identify how stakeholders relate to each other, what their role in the issue is, what role they might play in a solution and which parties should be taken into account when coming up with a solution.
How
- Decide on the structure of the stakeholder map. One frequently used structure consists of circles divided into segments – a sort of dartboard or visor. The main actor in the stakeholder map is placed in the centre. The circles around this actor often indicate how close or far other stakeholders are. The segments indicate the type of stakeholder, such as funders, advisers, knowledge partners or assistants. See the sample template.
- Elaborate the structure of the stakeholder map on a whiteboard, flip chart, wall or table, or use the sample template.
- Decide on the starting point of the stakeholder map. Is it you? Is it the client? The target group? Or another stakeholder? Place this actor in the centre.
- Identify the stakeholders involved in the issue. Write these on post-it notes and stick them on the stakeholder map in the right places.
- Draw lines between the stakeholders you have identified. Who is in touch with whom, and how?